"It needs to be cheaper to endure"... "Prices are going back up" in the era of high prices.

'Korean version of Black Friday' opens Korea Sale Festa
In November, from the 'shopping offseason' to the 'shopping section'
The U.S. Black Friday and China's Mining Forces 'Responded'
Super Special Price Competition in the Distribution Industry...daily sales reach 'billion won'
'Super Special Price Competition' Amid High Prices...a strategy to protect sales

[Anchor]
These days, when you go to supermarkets or department stores, you'll often see phrases like 'ultra-special price discount' and 'sale'.

November, the off-season of shopping in the past, has now become a shopping area.

Reporter Choi Ah-young looked into the reason why the industry has put all its life and death into a discount exhibition.

[Reporter]
The nation's largest shopping discount exhibition called the 'Korean version of Black Friday' has opened.

This year, the largest number of companies participated in the accommodation and leisure industries as well as marts, department stores, cars, and home appliances.

[Park Sung-taek / First Vice Minister of Trade, Industry and Energy: We hope that consumption will be boosted not only overseas but also at home, which will help the economy regain vitality as a whole]

November used to be called the 'shopping off-season'.

This is because it was the time when consumers closed their wallets between the Chuseok holiday and the end of the year, when there was a lot of money to spend.

However, as domestic consumers began to turn their eyes to the U.S. Black Friday and China Mining Festival, our industry also entered the discount competition.

In particular, the retail industry, which has been offering ultra-special discounts since early this month, has benefited significantly.For the first time ever, the supermarket

achieved 100 billion won in daily sales.

[Bae Yeonhyang / Serving Go-dong, Seoul (last 1st): Sounds good. I hope we can do it more often. We can eat cheaply. I just want to do it once a month. Not once a year....]

It is also a survival strategy for the industry to make every effort to compete in ultra-special prices as much as at the end of the year.This is because consumer wallets are thinning due to

high prices and high interest rates, leading to so-called 'salt consumption'.

[Lee Eun-hee / Professor of consumer studies at Inha University: It has been very difficult for companies to open their wallets especially due to the sluggish economy, / Let's increase sales early by revitalizing the shopping atmosphere..]

Attention is focusing on whether the government and businesses' ultra-specialty strategies will revive the extinguished consumer embers and inspire domestic demand.

I'm YTN's Choi Ayoung.

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video: Han Kyung-hee