Naver to launch an app that combines shopping search and AI in the first half of next year.

2024.11.12 AM 05:17
Naver will launch an "AI Shopping App" in the first half of next year that combines shopping search, artificial intelligence, and personalized recommendation technology.

Naver held a team Naver's integrated conference 'Dan 24' yesterday (11th) and announced that it will release Naver Plus Store in the form of an AI app.

In addition to the product-related content recommendation function, the app also plans to provide benefits for affiliates such as hourly delivery services and Netflix.

Lee Yoon-sook, head of Naver's shopping business division, explained that the alliance system, which has built a well-established collaboration model, will expand membership and logistics, and innovate the personalized shopping experience with strong artificial intelligence technology.

When asked if the new shopping app is a different model from its rival Coupang and even has competition with delivery apps in mind, he said there is no separate distribution center operation policy.



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