I can't order it by delivery anymore..."Differential system" for chicken prices. [Y Record]

■ Host: Anchor Lee Jung-seop, Anchor Cho Ye-jin
■ Starring: Professor Chae Sang-mi, Department of Business Administration at Ewha Womans University

* The text below may differ from the actual broadcast content, so please check the broadcast for more accurate information. Please specify [YTN News START] when quoting.

◇Anchor> The Korea Franchise Industry Association announced that it would raise delivery chicken again.

◆Sangmi Chae> This is trying to promote a double pricing system. The agreement was made in such a way that the brokerage fee was reduced from 9.8% to 7.8% by creating a win-win consultative group for delivery apps, but the burden of delivery costs was also transferred to the store owner. I'm going to set the price of delivery and menu a little higher than the store price. I'm going to use a double price system. This is a situation where this movement is taking place.

◇Anchor> It's not that you want to raise it, but you can cut it, did you negate this possibility?

◆Sangmi Chae> Rather than lowering the price, I will calculate a different price by adding a delivery price to the delivery menu. This is the focus.

◇ Anchor> In fact, chicken prices continued to rise as raw materials and labor costs continued to rise. If you put it in, one chicken will exceed 30,000 won, and in the end, if the double price system continues, won't the phenomenon of continuing to pass on those burdens to consumers?

◆Chaesangmi> That's right. In the long run, implementing the double price system has the effect of reducing the demand for delivery itself. Therefore, it can have a very negative impact on the sales structure of restaurant franchises. Consumers can be very sensitive to price comparisons. So, there is a possibility that demand will shift to smaller stores than large franchises. So, I think that the franchise industry should do something to ease the burden of store owners, but it should pursue a balanced policy that can maintain consumer trust. For example, we believe that a transparent pricing policy and an improvement in the structure that can share delivery costs are necessary.

Excerpted from
: Lee Sun Digital News Team Editor

#YRecord