Eight out of 10 men and women between the ages of 15 and 59 have watched short-form videos this year.
According to a report released by market research firm Open Survey, the short-form viewing experience rate was 83 percent this year, up 14 percentage points from last year.
YouTube was the most used social media by short-form users, followed by Instagram and TikTok.
However, the average usage time of image-oriented Instagram increased slightly from 22 minutes to 24 minutes once accessed, but the video-oriented YouTube spent 60 minutes, down 3 minutes from last year.
In addition, the videos that users mainly watch have diversified from existing humor and gags to restaurants, entertainment, and pets.
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