GS Engineering & Construction has refurbished its 22-year-old housing brand 'Zai' by making changes to the shape of its logo.
GS E&C held a "Zai Li Ignite" event at the Jai Gallery in Daechi-dong, Seoul yesterday (18th) morning to unveil Jai's new brand identity, BI.
The new Zai logo adds a straight line element and thickness to the existing logo that gives it a concise feel, and changes the color to a darker color.
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