Clothing industry hit hard by recession... aim for 'Yono people'

[Anchor]
As fall becomes shorter and winter becomes longer, clothing companies are also complaining of difficulties due to reduced sales.

The SPA brand, which uses low prices as a weapon, is emerging as a solution to the recession as it has gained popularity from the so-called "Yono people" who buy only essential items.

Reporter Oh Dong-gun covered it.

[Reporter]
Thick winter clothes that filled the store.

As spring and autumn pass in an instant and summer and winter get longer, the clothing industry is also having a hard time adapting to the word four seasons.

Due to the shorter fall, the big clothing company's third-quarter sales fell by as much as 7% from last year.

It's partly because the season has accelerated, but it's also why consumers have closed their wallets to spending on clothing during the recession.

According to the Office for National Statistics, 3.9% of households spent on clothing and footwear on average monthly spending in the third quarter, the lowest ever.

The clothing industry is paying attention to the "Yono" as a solution.

'.Elderly people' seeks reasonable consumption, meaning that all you need is one product you need.

In particular, when buying clothes, we prefer simple products that can be worn in different styles

[Kim Do-wan / Seoul Bangi-dong: Advantages that come when you don't have a high school?]

[Um Mirae/ Guro-dong, Seoul: I'm looking for basic basics, and I can wear a turtleneck anywhere these days.]

This trend fits with SPA products, and brand sales have all jumped significantly until October this year.

[Joo Sung-ho / Musinsa official: There is an increasing demand for clothes with reasonable prices and good quality. As a result, interest in SPA brands that do not have separate brands and do not have logos seems to be increasing.

In the era of high prices, where everything goes up except for salaries, consumers who do not buy clothes by tightening their belts first are turning to simple and inexpensive clothes.

This is YTN Oh Dong-gun.

Reporter: Lee Soo-yeon
Design: Ji Kyung-yoon