If you go on a trip to the region, you can see a lot of local specialties using agricultural products harvested in the region.
I remember always buying it without a doubt.
In Sejong City, there was a case of betraying faith in this special product.
This is the bread promotion phrase of Company A, which is famous for its special products in Sejong City.
It emphasizes that it is 100% Sejong rice and rice bread made using peaches harvested from Sejong City.
It turned out that the ingredients were from different origins.
Rice was from a region other than Sejong City.
Peaches were not domestic, they were Greek peaches.
Company A's false indication of the country of origin was known when it was caught by the National Agricultural Products Quality Management Agency.
It is known that it received more than 100 million won in subsidies from Sejong City and the Agricultural Technology Center and was selected as a return gift for the hometown love donation system, raising criticism from citizens.
In response, I posted an apology to company A and the local online community.
"I made a mistake of mixing it with Greek peaches due to the high cost burden, and I briefly used another rice dough due to the suspension of business with the dough factory I was dealing with," he said, expressing his apology.
Citizens' responses to the company's apology and explanation were divided.
"Don't tarnish the name of Sejong City" and "I've been rooting for you, but I feel a lot of betrayal," he said, expressing disappointment.
"I'm cheering you on the way you acknowledge it," he said. "Please set it right and promote Sejong City well."
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