"Instatoon" became the mainstream... "Sympathy is the weapon."

[Anchor]
"Instatoon," which easily reads cartoons through SNS, is gaining huge popularity.

A survey also found that SNS is becoming the main platform for viewing cartoons.Reporter Lee Kyung-guk found out what the secret of the popularity of

Instatoon' is.

[Reporter]
Webtoons that have become a hobby for many people.

However, the number of users of cartoons, so-called "Instatoon," posted on SNS, not on a webtoon platform, is increasing.

Cartoons that come up in about 10 chapters, or even shorter.It's also a great advantage that you can simply watch it when it's short

and enjoy it mostly for free.

[Jung Dayoung, Yoon Ye-eun/ Mokpo City, Jeollanam-do: Sometimes it's fun to watch when you're bored, and sometimes there are webtoons that contain useful contents. When I see the feed, I look at the title and go, "It looks fun.".]

The author of the Insta-tune 'Ossols World' with nearly 30,000 followers.

After preparing for employment, I got a job in the construction industry, but I quit the company and entered the creative path.

Instead of a webtoon platform that has a high entry barrier because it has to match the volume and serial cycle, it has started to post works on social media.

We decided on the subject of stories of people in their mid-to-late 20s who have a lot of dreams and concerns.

[Ossol / Author of "Ossol's World" by Instagram Toon: Stories of feeling inferior to friends, stories of fighting because of lack of self-esteem, and stories that happen in reality, but people don't often bring up in front of their acquaintances, wouldn't it be sympathized if I drew them in cartoons?.]

Not only the unspeakable concerns sent by readers, but also the results of a survey on these concerns.

Everything becomes the subject of the work.

[Ossol / "Ossol's World" by InstaToon: It opens up a place where people are regularly concerned about their concerns. I'm going to post my concerns on the story.Whether it's a questionnaire or something you're worried about. When you receive such concerns, you can see what people think a lot about.]

As such, most of 'Instatoon' deals with topics close to daily life, such as working life, dating, and parenting.

In addition, it is possible to communicate with readers with similar interests, which is also a window of empathy and comfort.

[Go Eun-ji / Author of 'Healing Bear Ggong-Dal']: When the readers agree, they become friends, like characters, and like comfort, so they are building relationships. I didn't know you were connected to each other.]

You can also enjoy cartoons that suit your taste without moving the platform.
It also has the advantage of being less burdensome than existing webtoons that you need to know the
world view and characters to enjoy.

[Kim Jung-young / Professor of Yeonseong University] When the webtoon started, it felt like a 'snack culture'. I could see it quickly, but it got heavier and heavier. There's also a desire (for readers) to take it lightly, and Insta-Tune is taking the market in a very exquisite way.]

According to a survey of platforms used to view real online cartoons,
Instagram's popularity is also confirmed by figures, with Instagram ranking fourth after
NaverWebtoon, Kakao Page, and Naver Series.

"Instatoon," which is gaining popularity with its unique simplicity and consensus with readers, is a weapon.

As SNS has established itself as a major channel for distributing content, it is expected that it will have a significant impact on the webtoon industry.

This is YTN Lee Kyung-guk.