Even the release of ambitious works is a questionable tardiness...Samsung Electronics Co., Ltd.'s 'Worried'

Samsung Electronics, a leader in foldable phones, recently caught up with Chinese companies
Thin, Light and Broadened 'Z Fold Special Edition' Launched
Unusual cases of violating sales hours and methods raise questions

[Anchor]
Samsung Electronics released its most ambitious Galaxy foldable phone "Z Fold SE" yesterday (25th).

However, the unprecedented event that was released only after 7 hours of scheduled sales occurred, and the already bad company atmosphere has become more restless recently.

Reporter Kim Ki-bong's report.

[Reporter]
Samsung Electronics led the industry by launching the world's first foldable phone in 2019, but its position has recently been threatened by Chinese phones that have followed it fiercely.


at a time when China lost its No. 1 position in foldable phone share to Huawei for 2 consecutive quarters this year
[Chaoyicheon / Beijing Residents: I was thrilled to see (Huawei's) new product presentation. I've never seen a domestic product like this before. It's a three-tier foldable phone.]

{Z}'Z Fold Special Edition' has been released with ambition.

Although it is 1.5mm thinner and less weight than the existing 'Z Fold 6', the screen is wider and contains AI function optimized for 200 million pixel wide-angle cameras.

However, the product, which was originally scheduled to be sold at 9 a.m. through Samsung Dotcom and the three mobile telecommunications companies' online malls, was only released at 4 p.m., seven hours later than promised.

The volume ran out in 10 minutes, raising questions about the unusual situation that broke the announced launch time and method.

Samsung Electronics did not release official data on the reason for the delay, only saying that there were differences between departments related to the launch, but the development department and the sales marketing department reportedly had a conflict over whether to supplement some functions.

Samsung Electronics says it is not a matter of quality, but various questions are not disappearing in the absence of a clear explanation.

Following a slump in operating profit in the third quarter, the stock price has been breaking new 52-week lows amid the stigma of "Pride Electronics," and the company's atmosphere seems to have become darker as even the mobile phone launch event has become noisy.

It was just in time for the 4th anniversary of the late Chairman Lee Kun-hee's late launch of foldable phones,
Chairman Lee Jae-yong and other bereaved families and Samsung Electronics presidents held a silent memorial ceremony and kept silent about the company's situation.

I'm Kim Ki-bong of YTN.


Image composition: Jeon Ju-young
Design: Lee Na-eun