[Open Radio YTN] The OTT keyword for 2024 is 'sports live broadcast'.

[Open Radio YTN]

■ Broadcast: YTN Radio FM 94.5 (20:20-21:00)
■ Air date: December 14, 2024 (Saturday)
■ Host: announcer Choi Hwi
■ Talk: Kim Jo-han, Managing Director of NEW ID

* The text below may differ from the actual broadcast content, so please check the broadcast for more accurate information.

◇ Announcer Choi Hwi (hereinafter referred to as Choi Hwi): It's a new media trend. Today, we are joined by trend-loving NEW ID Managing Director Kim Jo-han. Hello?

◆ Kim Jo-han, Managing Director of NEW ID (hereinafter referred to as Kim Jo-han): Hello.

◇ Choi Hwi: Yes. Today, we are going to check the overall status of OTT for the end of the year. Let's start with the contents of broadcast rights that OTT has tried to secure exclusively this year. If you could give a general review of OTT broadcasting rights contents in 2024 first?

◆ Kim Jo-han: As you said, I think there were a lot of expressions called 'exclusive broadcasting' because OTT used it more than the original content this year. There was also professional baseball. And then the European Football League. And earlier this year, there was also a major league event. There was a game in Korea. It was broadcasted on Coupang.

◇ Choi Hwi: Yes.

◆ Kim Jo-han: From now on, I was like, "Uh..." and the platform signed a contract first and proceeded like this. These contracts aren't forever.So when the brokerage rights are released next year or the year after next, the price of many OTTs will go up in order to get more better broadcasts. On the contrary, if you buy it at a high price, you have to consider profitability, right? That's why I think the year when the profitability pressure continues has begun in earnest.

◇ Choi Hwi: Yes. Recently, Netflix is a legendary boxer with YouTuber Jake Paul. Mike Tyson's boxing match was broadcast exclusively, right?Through this broadcast, there was an evaluation that "it has proven its potential in the global live streaming market." From now on...

◆ Kim Jo-han: Now Netflix is playing Jake Toy and Mike Tyson, and they say they've seen as many as the Korean population in the world. But never. So, for example... It is said that even the Olympics and events we know have not been seen by so many people at the same time except for some finals, but there were actually a lot of issues as many people around the world watched them.For some users, the video was actually cut off and it didn't come out properly. In the end, everyone believes that Netflix opened a live broadcast. It held global live broadcasts around the world. This will also be resolved. At the end of this year, two NFL games have Christmas events. And from January next year, we're very familiar with wrestling. We decided to exclusively broadcast a row event called World Wrestling 'RAW'. Then, can we conclude that Netflix is OTT anymore? Now, it has become a true TV platform for 300 million people around the world.

◇ Choi Hwi: Yes. You have introduced content that you can look forward to live streaming of Netflix in the future. I heard that such a live streaming challenge on OTT platforms can be seen in the free content market. Can I see live content as a situation where it becomes a core content, whether paid or free?

◆ Kim Johan: That's right. So, not only OTT, but also at places like Fast that we talk about a lot, we have a lot of news events... I make a lot of efforts to secure a lot of news channels and bring news content live. Recently... There was a U.S. presidential election, right? There, both paid OTT and free OTT secured channels that broadcast live for the presidential election. Samsung Electronics, the most famous fast platform in Korea, held an event to broadcast MAMA 2024 live for three days. Now, it shows that this live broadcast is not just the exclusive property of paid OTT. Not only MAMA but also European sports events such as Red Bull BC1, which we know and are not familiar with, will be broadcast live, and famous events will be held in each region. I think live streaming and live streaming will become common on the fast side now.

◇ Choi Hwi: Yes. The "Squid Game 2" you just mentioned will be released the day after Christmas. Maybe... I think we can expect good results. How did it feel? You're waiting, right?

◆ Kim Jo-han: Yes. Oh, I'm waiting. And now, while collaborating with so many advertisers, I can't help but pay attention to it. Recently, I started advertising with McDonald's as well. Kia Motors Corporation. Right now... Even in the advertising industry, it is said that they have to use "Squid Game" so that they can recognize their brand by leveraging "Squid Game". Netflix is the content that you've been looking forward to the most, right? from all over the world

◇ [CHOI] That's right.

◆ Kim Jo-han: So we're opening a pop-up store that fits to take advantage of this. In a way, I've said this before. Whether it is successful or not, it is an environment in which it is bound to succeed.

◇ Choi Hwi: Another big anticipation against Squid Game 2 is Disney Plus's The Lighting Shop. Season 1 and episode 6 have been released. I think the response is already good. Have you seen the light shop?

◆ Kim Jo-han: I haven't seen all of them. It was a moving writer.

◇ Choi Hwi: Writer Kang Pul?

◆ Kim Jo-han: Yes. It became a content made with a certain IP of writer Kang Pul. The cast is also splendid, but I heard that it's getting very good reviews in the Asian market. It's not only visual, but also... an impressive story And when people look at it, it's kind of their own... In a way, I became interested in the stories of people going to the lighting shop. Isn't this something different from "Squid Game"? And now, in a way, there weren't many things to be called the hit of Disney+ this year. But now, as this "Light Shop" itself has a lot of repercussions from all over the world, I think Disney Plus will have a warm end of the year.

◇ Choi Hwi: That's all we have to say today. Thank you for being with us this year as well, Managing Director.

◆ Kim Jo-han: Yes. Thank you.

◇ Choi Hwi: Yes. This has been Kim Jo Han, managing director of NEW ID.