Naver to launch an app that combines shopping search and AI in the first half of next year.

Naver will launch an "AI Shopping App" in the first half of next year that combines shopping search, artificial intelligence, and personalized recommendation technology.

Naver announced today (11th) that it will hold Team Naver's integrated conference 'Dan 24' and release Naver Plus Store in the form of an AI app.

In addition to the product-related content recommendation function, the app also plans to provide benefits for affiliates such as hourly delivery services and Netflix.

Lee Yoon-sook, head of Naver's shopping business division, explained that the alliance system, which has built a well-established collaboration model, will expand membership and logistics, and innovate the personalized shopping experience with strong artificial intelligence technology.

When asked if the new shopping app is a different model from its rival Coupang and even has competition with delivery apps in mind, he said there is no separate distribution center operation policy.