[Company] GS Engineering & Construction, Zai Brand Redecorated After 22 Years... "Change to User-Centered"

2024.11.18 PM 03:13
GS Engineering & Construction has refurbished its 22-year-old housing brand 'Zai' by making changes to the shape of its logo.

GS Engineering & Construction held a 'Zai Li Ignite' event at the Zai Gallery in Daechi-dong, Seoul on the morning of the 18th to unveil Zai's new brand identity, BI.

The new Zai logo adds a straight line element and thickness to the existing logo that gives it a concise feel, and changes the color to a darker color.



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