AliExpress, a Chinese shopping platform, held an event to give 100 million won through a lottery if you pay 100 won for the Gwanggun Festival.
The winner, who became one of the lucky characters in 270,000 at the lottery event held on the 17th, drew attention by receiving 78 million won without taxes.
The number of Korean consumers ordering goods from overseas is increasing significantly every year.
In particular, last year, it increased by 1.5 trillion won from a year ago, approaching 7 trillion won.
China had the highest share of overseas direct purchases by country at 48.7%.
Chinese platform companies have launched aggressive marketing, exceeding the size of direct purchases in the United States.
As the use of Chinese shopping platforms increases, complaints are also on the rise.
Last year, 20,000 consumer consultations related to Chinese platforms were received by the Korea Consumer Agency.
About 60% of them were related to fastballs.
The Korea Consumer Agency explained that the increase in fraudulent sites and Ali-related counseling is believed to have affected it.
In fact, the number of AliExpress-related consultations has almost tripled in a year.
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