Black Friday ahead of the "Trump Era"..."Buy before the tariff bomb".

[Anchor]
On the occasion of Black Friday, the largest discount event in the United States, offline stores have been in full swing for the first time in a long time.

In particular, companies have launched promotions, saying they need to hurry to buy before Trump's tariff policy is implemented.

I'm correspondent Lee Seung-yoon from New York.

[Reporter]
The New York retail store in the U.S. has been packed with customers since early in the morning to buy products with special discounts.

Consumers bought what they wanted to have to their heart's content to mark the end of the year shopping season, which begins in earnest on Black Friday.

[Sa-ra / American shopper] I love it. It's much cheaper than I thought. I've been here since 7 a.m., so I'm not that busy now.]

[Marco / American shopper: (What did you buy?) I bought a coat, a shirt, and a training suit for my son.]

From Thanksgiving to Cyber Monday, the following Monday, average per capita consumption is expected to increase from $865 last year to $902 this year.

[Catherine Culln / Vice President, Industry and Consumer Insights, Federation of Retailers: The main reason consumers are spending more this year is because they are more focused on gifts for their families.]

The Federation of U.S. Retailers analyzed that if Trump imposes tariffs, the price increase rate for six items, including clothing and toys, furniture, home appliances, shoes and travel items, will be more than double digits.

As a result, U.S. companies are building inventory by ordering large amounts from overseas manufacturers, including China, before tariffs rise.

In the wake of the full-fledged year-end shopping season, U.S. companies are encouraging consumption, saying that if the tariff bomb becomes a reality, prices will rise and you can't buy things at this price now.

I'm YTN's Lee Seungyoon from New York.