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There's even a subscription service on a platform like Netflix.a changing venue

2024.10.09 AM 01:18
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[Anchor]
Representative public concert halls in Korea are trying to change with new attempts such as digital platforms such as Netflix or performance subscription services.


It is interpreted as a measure to lower the threshold of the concert hall while targeting the younger generation.

Reporter Kim Seung-hwan reports.

[Reporter]
■The Seoul Arts Center 'Digital Stage'

This is a collaboration between the world's best orchestra, Leipzig Gewandhaus, and pianist Cho Seong-jin.

You can watch the performances presented at the Seoul Arts Center for free by signing up for this site such as OTT homepage.

There are not many contents yet, but interest is high enough to reach 60,000 members in less than a year since the service began.

Looking at who joined, they were mainly in their 30s and 40s, and more than 6 out of 10 were women.

[Moon Sung-wook / Director of Video Business at Seoul Arts Center: Performances that are artistically and historically valuable and difficult to meet (a lot of) audiences] "We try to make the sound closer to an album.]

■National Theater 'Nearest National Theater'

[Kim Jun-su/Yu Pacific (performing National Changgeuk Company 'Jeolchang') : Floating high due to the rise of Iryunhong near Gogocheon Stream and circling around with frequent fog monthly peaks]
Kim Joon-soo, who is called an idol in the
Korean traditional music world, and U-Pacific's Jeolchang can also be enjoyed through a performance video platform called the 'Nearest National Theater'.

The trend of allowing you to see so-called "original content" in your home room, which you can only see in person, has expanded throughout the concert hall.

■Sejong Cultural Center subscription service "2024 Sejong Season"

Diary, dainty sticker, pamphlet containing the schedule of the performance.

It is a good product given when you apply for a subscription service to the Sejong Center for the Performing Arts, which is about 40,000 won per year.

It is the first subscription service in the domestic performance industry to see the production performance of Sejong Center for the Performing Arts at up to 40% cheaper,

Earlier this year, 800 copies of the first and second sales were quickly sold out.

[Ahn Ho-sang / President of Sejong Center for the Performing Arts: We will return to the audience as much as possible the choice to choose their own work, organize the series, and choose the date, venue, and performance in accordance with the consumption tendency of "super personalization.".]

As such, various efforts by large public performance halls to break the existing high-nosed image and reach the public are expected to continue in the future.

I'm YTN's Kim Seung Hwan.

Kim Hyun-mi
, a photographer
Design Ji-yoon

Screen-provided Seoul Arts Center, National Theater, Sejong Center for the Performing Arts




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