"Please go to the store next door"... "Black and white chef" is the talk of the king Bibim.

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Ubibim (60), who appeared on Netflix's cooking competition program "Black and White Chef: Cooking Class Wars" and became popular with his love for bibimbap, has become a hot topic as he promoted nearby restaurants as customers flocked to his store.

On the 8th, Yoo said on YouTube, "First of all, I would like to thank you for your interest and love for supporting Bibim the Great and walking all the way to the far place called 'Bibimsori' in Jeonju."

Yoo said, "We're not a great restaurant. It is an ordinary bibimbap restaurant that tries to serve warm food full of bibim philosophy, and "Since Netflix's airing, customers have been flocking at once with unexpected explosive attention and love, and the response has been quite insufficient." I apologize for making you eat uncomfortable," he said.

He also recommended 11 restaurants near the store, saying, "For those who lack time, all the places in Jeonju are famous restaurants, so please refer to them."

Finally, Yoo said, "Please mix deliciously and excitedly in Jeonju, the home of taste."

Netizens who encountered this responded by saying, "It is really the dignity of a king to grill other restaurant people," and "I've never seen a store that introduces me to another house before."

Ubibim made headlines by singing a bibim song with lyrics such as "Bibbi Bibim Bibim Bibim Bibim Bibim, Bibim Bibim Bibim, Please Mix More passionately!" to a Jongwon Baek judge who evaluates the taste of Jeonju Bibim at the Black and White Chef's Black Soup Decision Exhibition. Yoo, who participated under the nickname "King Bibim" wearing Yongpo, said he fell in love with Bibimbap and changed his name to his current name in 2007.

Reporter Lee Yu Na from Digital News Team.