[Economy PICK] "Jongwon Baek Effect" is popular...Employees give up their shares.

[Anchor]
Second topic, 'Jongwon Baek effect' subscription box office...Employees give up shares

A restaurant franchise led by Jongwon Baek CEO,

'The Bourbon Korea' is pursuing a listing on the KOSPI, right?

[Reporter]
Dubon Korea operates 25 restaurant businesses, including Back Cafe, Hong Kong Banjeom, and Saemaul Restaurant.

Recently, I have also entered the processed food and hotel business.

Marking its 30th anniversary this year, it tried to go public, and it was a box office success in its initial public offering, or IPO subscription.

The competition ratio for general subscriptions exceeded 770 to 1.

The subscription deposit collected this time is close to 12 trillion won.

Dubon Korea will be listed on the securities market on the 6th of next month after payment tomorrow (31st).

[Anchor]
As such, the general subscription was successful and proved the so-called 'Jongwon Baek effect',
The
employees were different?

[Reporter]
Dubon Korea allocated 750,000 shares in general subscription volume, but it has since increased to 900,000.

It is analyzed that this is because a large number of real rights stocks occurred in the subscription of the employee stock ownership association.

Some interpret this as a result of internal concerns about corporate growth.

In addition, there is an opinion that the public offering price was high, which would have been a burden.

There is also a controversy over the high valuation of Dubon Korea, as some brands, such as Back Cafe and Hong Kong Banjeom, are highly dependent on sales.

There is also a view that the popularity of CEO Jongwon Baek, who has a stake of more than 60%, could become a double-edged sword.

Baek dismissed concerns, saying there had been no problems in the decade of exposure to the media regarding the "owner risk."

He then expressed his ambition to expand overseas expansion and start projects to revitalize the local economy now that interest in Korean food has increased with K-content.