Christmas already?Department Store's Reasoned 'Decoration Fair'

[Anchor]
Department stores have begun to welcome winter customers in earnest by releasing Christmas-themed interior designs and "outer wall videos."It feels like I skipped

fall and went straight to winter, but if you look at the inside, it is analyzed as a movement to check online shopping and call consumers to the site.

Reporter Oh Dong-gun covered it.

[Reporter]
More than 20,000 light bulbs surrounding the building are lit, and colorful lights embroider the entrance.

This is a department store in downtown Seoul where Broadway theaters come to mind.

[Yu Yen-hong / Chinese in Korea] The lights were on and it was really pretty. I want to take a picture, take a picture, and have a pretty heart.]

A super large LED that surrounds the entire outer wall of the department store.

When the 'Christmas Theme' is released, the hand holding the video becomes busy.

This super LED display behind me is about 72m by 18m, about the size of three basketball courts.

They stop visiting the outer wall event of the department store that seems to have brought winter in advance.

[Kim Minsung / Bulgwang-dong, Seoul: I thought I should buy something for sure. And I also thought that I wanted to go inside and look around.]

Some places focus on interior decoration to avoid the cold.

It reproduces the circus village in a Christmas-like European fairy tale.

[Jung Min-gyu / Hyundai Department Store's chief designer: 1768 circus is the theme of the story. I would like to deliver a message such as hope, love, peace, and happiness in this Christmas story.

The reason why department stores make such a large investment in decorating stores is because of the reality of online shopping.

Sales in the online distribution industry exceeded offline for the first time last year, and in September, online sales increased by 15.7%, while offline sales decreased.

In this situation, large-scale decorations that can bring consumers to the scene have emerged as another game-winner.

During the Christmas theme season, the number of customers at Shinsegae and Lotte headquarters increased by more than 50% from a year ago, and "The Modern Seoul" saw a nearly 900% increase in foreign customers.

[Kim Dae-jong / Professor of Business Administration at Sejong University: (Online shopping) will increase by 65 percent. In the future, department stores and hypermarkets can survive only by providing a place to gather people and meet people, and providing such a place to hold family events and meeting places.]

Amid fierce competition with online companies, department stores are expected to continue to worry about various strategies in the future.

This is YTN Oh Dong-gun.

Filmmaker: Lee Seung-joon and On Seung-won
Design: Ji Kyung-yoon