TWICE holds a pop-up store to celebrate the release of its 14th mini album "STRATEGY".

Photo = JYP Entertainment

TWICE will hold a pop-up store to celebrate the release of its 14th mini album "STRATEGY" (Strategy) in Korea and the United States to mark its comeback.

TWICE will hold "TWICE "STRATEGY" POP-UP" (TWICE "STRATEGY" POP-UP) on the 23rd and 24th (local time) in Los Angeles, USA, and on December 4th and 12th at EPIC SEOUL (Epic Seoul) on the 5th floor of The Hyundai Seoul, Yeongdeungpo-gu, Seoul.

The pop-up store is an event to commemorate the release of TWICE's 14th mini album "STRATEGY," which returns as a whole after about 10 months. Details of the pop-up store will be available later on TWICE's official SNS channel.

Recently, TWICE confirmed its appearance on Amazon Music Live for the first time as a K-pop artist and proved its reputation as a "global top girl group."

'Amazon Music Live' is an online streaming concert series that will be broadcast live shortly after Thursday's game in the National Football League, one of the largest professional sports leagues in the United States, and will be held for the third season this year.

In particular, in 2025, global rock band Coldplay will participate as a special guest in the first performance in Korea in about eight years. The performance will be held on April 16, 18, 19, 22, 24 and 25 at Goyang Stadium in Goyang, Gyeonggi-do, and TWICE will appear in a total of six previous performances.

Twice will officially release its new mini-album "STRATEGY" at 2 p.m. on December 6 (00 p.m. ET) and make a comeback with its title song "Strategy (feat. Megan Thee Stallion)," featuring famous American rapper Megan Thee Stallion.

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