GS Engineering & Construction, Zai Brand Redecorated After 22 Years... "Change to User-Centered"

GS E&C refurbished its 22-year-old housing brand "Zai" with the meaning of creating an experience where everyday life becomes special.

GS Engineering & Construction held a 'Zai Li Ignite' event at the Zai Gallery in Daechi-dong, Seoul on the morning of the 18th to unveil Zai's new brand identity, BI.

GS Engineering & Construction cited the biggest feature as changing its brand direction from supplier-oriented to user-oriented.

GS Engineering & Construction CEO Heo Yoon-hong said, "Jai branding is a new beginning and challenge and an important foundation for innovation that strengthens the foundation," adding, "We will move forward with the goal of a brand of win-win and cooperation that creates and grows together from customers to partners."