[Anchor]
The color that makes me stand out the most, 'personal color', is probably familiar to you now.
Recently, there is a growing tendency to find the personality rather than the trend that follows through various self-analysis ranging from body type to head and personality analysis.
Reporter Song Jae-in's report.
[Reporter]
From the length of detailed features to the measurement of skin color using a professional machine, the diagnosis of "my own color" is made.
"Color that takes elegant and sharp images at the same time."
This is not all.
Suggest a matching eyebrow shape with facial shape analysis using specialized tools,
"This side is much more (right~)"
The body type is also diagnosed based on specific figures.
Self-analysis services, which started with warm tones or cool tones and relatively simple personal colors, have already been systematized into various fields.
[Moon Hye-kyung / Experiencing "Personal Diagnosis"] I thought you were only doing color tests, but it's a program that analyzes your face shape, face size, height, and body shape to find the image that suits you the best..]
These services are gaining popularity from generation to generation as more and more people try to properly grasp their unique characteristics and save them as they are rather than fit into the fashion framework.
Nearly half of those in their 20s and more than 30% of those in their 30s and 40s have experienced the service.
On social media, a video showing a dramatic change before and after counseling has become a popular content.
This tendency to pay attention to personality is not limited to appearance-related consumption.
The fact that MBTI, a personality type test, has become so popular that no one knows it anymore is in line with the desire for self-analysis.
"I'm ENTJ". "INTJ". "ISFJ".
[Jang Han / Seoul Hoegi-dong: I think it was amazing because I had this side of me, and I don't think it would be like this in a way. You can learn about me well....]
Similar elements can be found in popular culture.
[Inside Out] It is analyzed that the fact that it provided an opportunity to look back on how my emotions were structured in the domestic theater every time the series was released.
Like the main character Riley, this is why I was constantly visiting experience events to find out my hidden emotions.
[Kim Hun-sik / Popular Culture Critic: I think there is a general spread of choosing, enjoying, and being satisfied with everything based on oneself.]
Our society, which was evaluated as a country more sensitive to the eyes of others than anyone else.
As more and more people focus on their identity, self-analysis is becoming a culture beyond the "sparkling trend" among the younger generation.
I'm Song Jaein of YTN.
Reporter: Kim Hyun-mi
Design: Baek Seung-min, Lee Ga-eun
Screen courtesy: Lee So-yoon, hair designer, Lotte Cultureworks
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