Lee Sang-bong, a 20-year designer who has been in love with Hangeul, said, "I opposed everything that the company would fail."

[Anchor]
Have you ever heard of Hangeul fashion?

It refers to fashion works that utilize Hangul in various types of font in design.

There is a designer who has pioneered Korean fashion for 20 years and introduced it at home and abroad.

It's Lee Sangbong.

Reporter Park Soon-pyo introduces the Korean love and fashion world of Korea's leading fashion designer Lee Sang-bong.

[Reporter]
Lee Sang-bong, who graduated from Seoul National University of the Arts, ended his career as an actor because of his livelihood.

My father died early, and I learned to repair clothes to make a living, and I happened to know a dress academy.

[Fashion designer Lee Sang-bong: The International Dressing Academy was located in Namsan, Seoul National University of Arts. I was on the way there every day, and I really didn't know. I was surprised. How many years have I been here? / At that time, I had to cut off everything, not watch newspapers or TV, and give up my dreams, right? That's when I was fashioning, so I think I was immersed in this from morning to evening.]

I learned fashion by life and death and stood out in various contests.

It was also a challenge to make a living when I quit my stable job and opened a dressing room under my name.

[Fashion designer Lee Sangbong: I got 20 million won as collateral. But at that time, 18 million won was the deposit. There was a deposit in the store, and the rest of the money was borrowed from a friend's company, where I patterned people, and I just started working with two people, one student, who was sewing.]

The reason why he built his brand and held a Paris exhibition in 12 years was that he never stopped challenging himself.

The same was true of the meeting with Hangeul.

[Fashion designer Lee Sang-bong: There was an event for the 120th anniversary of diplomatic relations between Korea and France. / If I can, I'll take my money and do a show, but since I have to do something Korean again, I thought about it again and found Hangul. / And at first, / everyone is against it. Our employees. Sir, is something really happening in Paris? Our overseas marketing friends, our designers, and the company's sales are all against it. Our company is going to go bankrupt.]

We saw Hangul as a text, but it was a unique design that was nowhere else in the world.

I didn't stop trying because of the unexpected reaction.

[Fashion designer Lee Sang-bong: Let's do one more Hangul plus, and started adding Dancheong, javelin, embroidery, Korean national flag, or Mugunghwa.]

I asked Lee Sang-bong, a designer who now accepts Hangeul fashion as his destiny, about the possibility of Korean fashion.

[Fashion designer Lee Sang-bong: Korean Wave is all about music, dramas, and movies in Korea, right? In addition, the value of fashion, if accompanied by it, I see that our industry is now suspended. At a certain level of $35,000. We're over $40,000 or $50,000 and this is the closest fashion to human beings is that the era will come when we grow.]

As soon as he finished his interview, Lee rushed to his studio for the Hangeul Fashion Exhibition to be held in Thailand.

I'm Park Soonpyo of YTN.

Reporter for shooting
: Park Jae-sang Jung Tae-woo