Tomato burger without tomato...McDonald's also posted a notice. [Y Record]

■ Host: Anchor Lee Jung-seop, Anchor Cho Ye-jin
■ Starring: Professor Lee Jung-hwan, Hanyang University School of Economics and Finance

* The text below may differ from the actual broadcast content, so please check the broadcast for more accurate information. Please specify [YTN News START] when quoting.

◆ Anchor: The abnormal climate must have played a role in the price of agricultural products going through the roof. Contract cultivation is emerging as an alternative as the price turmoil is repeated due to the heat wave and rainy season. By contract cultivation, you mean how to grow agricultural products by signing a contract to acquire products under certain conditions in advance, right?

◇ Lee Jung-hwan: They say that a lot of large retailers do contract cultivation. So in some cases, the price of cabbage went up to 20,000 won, but E-Mart and other large retailers didn't raise the price. It is widely recognized as a commonly called contract cultivation effect. When signing a contract, the price of the market does not respond rapidly because the unit price has already been set. The price can be stabilized because the quantity is secured through the appropriate contract cultivation area and supplied through it. Therefore, it can be said that contract cultivation that sets prices in advance can reduce uncertainty and provide stable supply. Nevertheless, now I think that we need to solve these problems by introducing the concept of food security from a more macro perspective and from a long perspective. Because if climate change is short-term and applies only to a few items, there is no big problem, but there are already a lot of items this year, apples, and pears. Problems continue to be found every season. It has the challenges of increasing efficiency in agriculture by setting up food security measures for the entire country. In particular, we are talking about resilience and resilience by recovering these things. When there is climate change, it is time to respond with an overall plan for what crops to grow and in some way, whether it is a corporate type, or a smart farm. So, the government has a bigger view because there are many opinions that if temperatures rise in the short term and become a problem this year, it's not a big deal, but it will continue to rise in the future. From the perspective of food security and agriculture, it seems necessary to respond systematically.

◆ Anchor: You pointed out a long-term, systematic response. In fact, in the short term, cabbage can be solved in the short term as if it replaces lettuce, makes kimchi, and stops vegetables from turning, but as you mentioned earlier, the phenomenon is happening in other items. You said that lettuce was missing from hamburgers, but there are also tomatoes-free burgers.

◇ Lee Jung-hwan: Tomatoes grow best at 22 to 25 degrees Celsius, and it was so hot in the summer. It is said that the tomato growth period is usually about two months as it lasts more than 30 degrees in summer. Tomatoes that didn't grow well when it was hot in summer are now reflected in the price. Price is also a problem, but especially for franchisees, quality management is required. If the quality of tomatoes is deteriorated, it can be a problem for the product itself, so the tomato itself is removed. In some ways, rather than using poor tomatoes, we're offering other coupons, drink coupons, and things like that. Crops such as tomatoes continue to be a problem, and recently, perilla leaves and other things have been raised a lot. Crops such as perilla leaves and spinach have also increased a lot, so as I said earlier, you need to take care of them overall. I think I can even tell you that management should be corporateized.

◆ Anchor: I think the burden on the common people will be even greater if even large companies feel pressure.

Excerpted from
: Jeong Eui-jin, Editor of the Digital News Team