[Economy pick] "Wonjung fan, 20s, women"...the top three contributors to the popularity of professional baseball.

[Anchor]
The three keywords are away fans, 20-somethings, and women are the top three contributors to professional baseball!I think it's an analysis of

baseball fans, what is it about?

[Reporter]
Yes, that’s right.

Away fan and a woman in her 20s.

These three categories are the main players that opened the era of 10 million professional baseball spectators.

The subject of this analysis is not KBO, clubs, or sports-related organizations, but credit card companies that do not seem to be related at all.

BC Card analyzed the payment at a franchise store within a 1km radius near the ballpark, and if you paid near the stadium located outside your residence on the day of the game, you would be classified as an away fan, and if you used it near the ballpark in your area, you would be classified as a home fan.

First of all, the total number of customers who visited the stadium, regardless of home fans or away fans, increased by 13.8% compared to last year, and sales of franchisees increased by 16.8%.

However, when looking at away fans alone, the number of people increased by 44.6% and sales of franchisees increased by 57%, showing a much higher growth rate than the total.

So, "Original Fan" became the first keyword.

[Anchor]
Yes, it means that the number of away fans has increased, but has the number of away fans from all clubs increased?

[Reporter]
Yes, the number of away fans from all clubs has increased, and it has been confirmed that the hotter the club this year, the more away fans.

The number of away fans who visited Gwangju to support the Kia Tigers, who ranked first in the regular season, increased 85.1% from last year, and the amount of card payments they used increased 113.7%.

The increase in the number of fans who visited Daegu to cheer for the Samsung Lions, the second-ranked team in the regular season, followed with 51.2%.

[Anchor]
As you said, it has been confirmed that the role of away fans was huge, but how did the rest of the keyword 20s and women turn out?

[Reporter]
Yes, we analyzed the increase in the number of away fans and the increase in sales compared to last year,
As you can see
, the increase/decrease rate in the number of fans was 76.2%, double that of the second-ranked 30s, showing an overwhelmingly high growth rate, and sales growth also doubled to 109.3% compared to the second-ranked 30s, showing a clear public contribution.

In addition, among away fans in their 20s, "women" became the last keyword, with men increasing 60.4% in the number of customers, while women increased 96.4% and men increased 97.3% in sales.

It seems that young female fans, who began to appear at baseball stadiums at some point, are energizing Korean professional baseball.