A long silence amid the crisis... Will "Lee Jae-yong Declaration" come out?

[Anchor]
Chairman Lee Jae-yong has continued to remain silent amid the recent escalation of the crisis surrounding Samsung Electronics.

Inside and outside the business community, they are expecting a bold message of reform that connects Lee Kun-hee, the former chairman, but the weight is on that Chairman Lee Jae-yong will show it with actions rather than words.

Reporter Choi Ah-young reports.

[Reporter]
A prime example of Samsung Electronics' situation these days is the stock price that rarely exceeds the 50,000 won range.

Samsung Electronics' crisis was a tag that followed the No. 1 company like fate, but this time it seems a little different.

[Park Joon-young / Director of the Institute for Industrial Anthropology (from Samsung Electronics): The first thing about product technology is that there is no difference. / The transition from an absolute producer to a custom producer was slow....]


The 'super gap' technology that once dominated the semiconductor market has faded and is now a pursuit as it has developed high-bandwidth memory technology.

In particular, annual semiconductor operating profit this year is expected to be overtaken by SK Hynix, which was called the second-largest.

As a result, the eyes of the business community and the market are focused on Chairman Lee Jae-yong's mouth.It is a view that a decisive message of determination such as

and the 'New Management Declaration' by Lee Kun-hee, chairman of the party's predecessor, is needed.

[The late Lee Kun-hee / Samsung Group President (last 1993): If you want to change, change it thoroughly. Speak to the extreme. I'm not kidding, wife, change everything except for your children.]

However, even on the fourth anniversary of the late Lee Kun-hee's inauguration and the second anniversary of his inauguration, Chairman Lee Jae-yong continued to take a quiet step.

Instead, on the 55th anniversary of Samsung Electronics, two vice presidents, Han Jong-hee and Jeon Young-hyun, vowed to change and reform, saying that all executives and employees should put their lives on the line and further strengthen their essential technological leadership.

Chairman Lee Jae-yong's silence in the crisis is also interpreted as his willingness to show it as an action rather than words.

It is expected that high-intensity personnel and reorganization will be carried out at the end of this month or early next month.

[Park Joo-geun / CEO of Leaders Index: There should be a strong message about how to restore technological capabilities, and secondly, how to come up with innovative measures for bureaucratic organizations that are currently problematic both internally and externally....]

Attention is focusing on whether Chairman Lee Jae-yong's declaration will save Samsung Electronics from a crisis.

I'm YTN's Choi Ayoung.