The keyword for 10 million spectators in professional baseball is 'away fans, 20s, women.'

BC Card selected away fans, people in their 20s, and women as the top three keywords for this year's professional baseball spectators.

This is the result of an analysis based on customer consumption data with a history of paying near stadiums outside the metropolitan area during the regular season of professional baseball last year and this year.

Customers who visited the stadium this year were up 13.8% from last year, while sales at merchants near the stadium were up 16.8%.

Looking at the size of away fans alone, the amount of money paid by franchisees near their stadiums jumped 57% from a year ago.

In particular, the number of away fans who visited the Kia Tigers, the No. 1 regular season, and the Samsung Lions, the No. 2 regular season stadium, increased by 85.1% and 51.2%, respectively, from last year.

In addition, the amount of money they spent at nearby franchises increased by 113.7% and 52.2%, respectively.

As a result of analyzing away fan sales, the sales growth rate of spectators in their 20s was the highest at 76.2%, followed by those in their 30s and 40s.

Among them, the amount spent by female away fans in their 20s near the stadium increased by 124.7%, the largest increase.