Europe's first "K-Exhibition"...Expectations for content exports

[Anchor]
The center of European culture A large-scale 'K-Exhibition' was held in Paris, France, to introduce Korean culture.

It reflects the heightened status of K-content, and the venue was crowded with people who cheered for K-pop and enjoyed various Korean cultures such as Korean food, beauty, and fashion.

Reporter Kang Ha-na came to the scene.

[Reporter]
There will be a long procession waiting for entry to the venue from early in the morning.

Cheers burst from all over the place when the familiar drama insertion song was heard by Hallyu fans.

This is the site of the K-Exhibition in Paris.

[Elly/Audience: I'm here at the K-Exhibition to see the idol group Big Ocean] I saw it for the first time in person. It was so nice to see you in person, and it was nice to see you perform in sign language.]

This event is the first overseas Korean Wave fair in Korea to be held in Europe.

In particular, it was held in Paris, the center of European culture, and added meaning.

From various K-contents such as webtoons and dramas, games and books to beauty, fashion and food.An event organized under the theme of

The Day of the Seoulites' also caught the attention of local visitors.

[Pique Hendrix/Audience, Cosmetics Specialist: I tend to go because I'm interested in all Korean-related exhibitions in France. In particular, today was a great opportunity. What impressed me the most at the fair was fashion, and it was interesting to see Korean fashion in Paris, the city of fashion.

The exhibition experience center where you can feel Korean culture, such as tasting and making Korean food, was crowded.

More than 110 companies related to K-content participated in the competition to explore the possibility of entering the European market.

[Kim Rak Kyun/Director, Global Innovation Division, Korea Creative Content Agency: Shared exports led by K-Contents IP have high scalability and added value. With this French K-Exhibition, we look forward to reaffirming the Korean Wave fever in Europe and finding new business possibilities in the European market by K-content companies in various fields.

Beyond unfamiliarity, K-content is now approaching with familiarity that people around the world can sympathize with and enjoy.

Thanks to this popularity, expectations are growing that various related industries will find new export routes.

I'm Kang Hana from YTN World in Paris, France.