"Gimbap Heaven" for Gimcheon?I caught the generation of MZ with a reverse idea.

A festival that started with a reverse idea..."Gimcheon = Kimbap Heaven?"
Overcoming low recognition...SNS 'fluttering' at the news of the festival
The topic of the 'Exotic Festival' on social media...Looking for many visitors
Festival theme 'Autumn Picnic'…All the famous gimbap restaurants nationwide are here.

[Anchor]
In the clear autumn weather, a unique gimbap-themed festival is being held in Gimcheon, North Gyeongsang Province.

It is said that the reverse idea aimed at the MZ generation, who first think of "Gimbap Heaven" after hearing the name Gimcheon, drew great attention on social media.

I'm connecting the reporter who is on the scene. Reporter Kim Geunwoo!

[Reporter]
Yes, we are at the Gimcheon Gimbap Festival.

[Anchor]
Actually, Gimcheon doesn't seem to have much to do with gimbap, but how is the atmosphere on site?

[Reporter]
Yes, the festival site here is truly packed.

There is a long line in front of the kimbap restaurant.

Visitors who came from all over the country after hearing the news on social media are enjoying a picnic while tasting gimbap.

A little later, there will be a performance by Jadoo, a singer famous for the song 'Gimbap' to match the festival's theme.

This year's festival, which was held for the first time, literally began with a reverse idea.

When I think of Gimcheon, Gyeongsangbuk-do, I was worried about what young people would think of.

Since it is not a large city, it was not recognized by people living in other areas.

So when it comes to Gimcheon, many people think of 'Gimbap Heaven' first.

As a reverse idea, we decided to hold a festival under the theme of gimbap.

The reaction was explosive.

As soon as the festival was announced, it became a hot topic on social media as a unique festival, and so many visitors visited today.

Gimcheon City set the theme of the festival as a fall picnic.

When it comes to picnics, I think of gimbap naturally.

Famous gimbap restaurants from all over the country have gathered at the venue, and they also present unique gimbap using Gimcheon specialties such as walnuts, plums, and black pork.

You can also taste a variety of snacks such as tteokbokki, sundae, and fried food that cannot be separated from kimbap.

There will also be a competition to make and present gimbap yourself, and the winning gimbap will soon be available at convenience stores.

It's a weather where you can feel autumn, and I think it would be good to go on a family picnic with delicious gimbap or snack.

So far, I'm Kim Geun-woo from YTN at the Gimcheon Gimbap Festival site.

Reporter for shooting
: Jeon Dae-woong