It's our turn!The distribution price is also "Black and White Cook" craze.

[Anchor]
As the Netflix entertainment show "Black and White Cook" is gaining popularity every day, the retail price is also keen on related marketing.

We are launching new products in collaboration with performers or offering services that tell us about actual restaurant reviews, and attention is being paid to whether it will be an opportunity to revive the restaurant industry, which had been shrinking due to high prices.

I'm reporter Hwang Bo Hye-kyung.

[Reporter]
It is a dessert with chocolate and nuts on whipped cream with autumn balm.

It is made of ingredients that anyone can easily get from convenience stores.

It is the first menu introduced by Netflix entertainment show "Black and White Chef" cast member "Napoli Mafia," and was actually released at convenience stores.

On the first day of the advance reservation, 20,000 units were sold out in 20 minutes.

[Kim Jung Sook / Ogeum-dong, Seoul: Make a cake by grinding chestnuts? I think it'll be so good. I want to eat it so badly. I want to go and eat it right away. That's how I felt.]

Another convenience store company is also aiming for a special through collaboration with the cast of black and white chefs.

Within this month, we plan to release simple food products involving chefs from various fields such as Chinese, Korean, and Japanese.

The demand to visit restaurants run by performers in person is also exploding.

After the first broadcast, the search volume for restaurants by black and white chefs increased 74 times from the week before the broadcast.

[Jeong Hee-sun / Hwado-eup, Namyangju-si, Gyeonggi-do: I personally love chef Choi Hyun-seok so much that I really want to go to his restaurant.]

The platform company drew attention by providing videos of consumers who actually visited the restaurant.

[Kang Jihwan / 'Carrot' official: There has been no place to collect the review videos, but we planned it so that you can easily check them with a single search, and we will provide them by the 28th]

As a black-and-white chef, attention is being paid to whether there will be a warm wind in the stagnant restaurant industry amid the spread of consumer interest throughout the restaurant industry.

I'm YTN Hwang Bo Hye-kyung.

Reporter for shooting
: Lee Seung-joon

Courtesy of the screen: Netflix Korea