Game powerhouse Japan-fascinated K-game...The secret is to target "Fandom".

[Anchor]
As a game powerhouse, Japan is a market that is very difficult for games from other countries to target.

However, a domestic game company succeeded in localizing Japan's "fandom culture."

Reporter Choi Kwang-hyun covered it.

[Reporter]
Three people team up and compete fiercely with each other using magic.

Strategies and skills are important, but it also adds to the fun of picking a favorable character with a card.

It is 'Compass', a game that has been steadily loved in Japan since its release in 2016.

The biggest feature is that gamers' opinions can be reflected in game characters.

This is the key to targeting the unique fandom culture of Japanese gamers.

In addition, the Compass Festival, which embodies the world view in the game offline, allows gamers to communicate with each other.

[Jung Woo-jin / NHN CEO: (Compass) is number one in Japan in terms of the game that encourages user participation. Users participate in making illustrations, voice actors, and stories about characters in the game.]

Nexon's flagship subculture game, 'Blue Archive'
released in 2021He became a teacher in the city of
academy and formed a fandom base with attractive characters in a pleasant story that solves missions.

Fans immersed in the game have formed another ecosystem by creating novels linked to the "Blue Archive" worldview on their own.

Japanese game developers also highly appreciated the strategic gameability of Korean games in that they targeted fandom.

[Jun Shimizu / Game developer: It was fun to use various strategies depending on the card combination, and it would be nice to play it a little longer]

Japan, a traditional game powerhouse.

Among the prominent Japanese games, K-game is pioneering its own territory.

I'm Choi Kwanghyun of ytn.