"The package from 50 years ago"...Retro Marketing Amid Recession

"Just the packaging from 50 years ago" ...Retro Marketing in Recession

Transparent Packaging' Old Choco Pie...On the occasion of the 50th anniversary, it will be re-released

popular side dish 'Dinosaur-shaped' chicken..."Targeting 20th and 30th Generations"

Blueberry-flavored gum released in 1983...Restore old design

[Anchor]
These days, when consumer sentiment has shrunk due to the economic recession, food companies are actively using so-called "retro marketing" that draws nostalgia from the past.

Limited-edition products that implement the packaging as it was when it was first released are attracting consumers' attention.

I'm reporter Hwang Bo Hye-kyung.

[Reporter]
It is a Choco Pie that has been popular for a long time since its debut in 1974.

Unlike now, the wrapping paper is transparent.

The company has released a transparent packaging Choco Pie again to mark its 50th anniversary.

Consumers in their 70s who see snacks make their eyes red and recall old memories.

[Seong Sung-woon / Sincheon-dong, Seoul: When I went to Vietnam in the military, I worked for Nha Trang. I gave some of this out then. Let's eat it as a snack..]

Recently, so-called "retro marketing" has been active in the food industry, in which products that were loved in the past and then discontinued are put out again or implemented the same packaging.

Dinosaur-shaped chicken, launched 25 years ago by a chicken company, was an indispensable rice side dish for children.

Although the body has grown quickly, it has launched a new product containing the character at the time, targeting those in their 20s and 30s who remember the taste.

[Moon Hee-beom / Daedeok-gu, Daejeon: Looking at the wrapping paper, I remember asking my mom to buy it when I was young. I think I'll eat it again when I get home.]

Some confectioners have restored their old designs by reselling blueberry-flavored gum with more than 40 years of history.

What these products have in common is that they are all 'limited edition'.

[Seo Yong-gu / Professor of Business Administration at Sookmyung Women's University] Nostalgia in the past always gives people a sense of security. So perfume marketing is always being repeated again during a recession. You can maximize consumption by selling such items on a limited basis....]

Retro products that stimulate nostalgia in the past are moving consumers' hearts with scarcity as a weapon.

I'm YTN Hwang Bo Hye-kyung.

Reporter for shooting
: Hong Seong-no
Graphic: Baek Seungmin