High heels, kisses...Ukraine 'pin-up girl' recruitment campaign controversy [Anchor Report]

Each unit is suffering from a shortage of troops as the war in Ukraine, which began with Russia's invasion, continues for nearly a thousand days.

The 3rd Independent Charge Brigade of the Mechanized Infantry Brigade of the Ukrainian Armed Forces posted a video of the new recruitment campaign on YouTube.

Let's take a look first.

It's not a battle scene, it's like a romance movie set in the military.

The couple in the video are a real couple, the man enlisted to protect the country from Russia, and the couple married during the war.

That's how he adds.

"To be a warrior is to live forever.

To be with a warrior is to love forever."

The Washington Post said the unit has been launching a new recruitment campaign earlier this month using more than a thousand billboards nationwide secured by donations.

As you can see, the characteristic of this campaign is the so-called "Pin-up girl" style, with women emphasizing sexual attractiveness at the forefront.

In Ukraine, each brigade can recruit recruits directly without going through the Military Manpower Administration, and it is analyzed that such aggressive advertisements have emerged as the protracted war has also sparked competition in recruiting recruits.

According to the deputy media manager, these promotional activities not only help recruit recruits, but also YouTube profits reach $15,000 per month.

Local netizens' responses to the campaign are divided into "Thank you to everyone in the battlefield" and "Sensational" and "Shameful and embarrassing."