"K-beauty to the world"...Osong Cosmetics Beauty Expo 'Overseas Export Mugwort ↑'

[Anchor]
The Osong Cosmetics and Beauty Industry Expo, the largest cosmetics fair in Korea, is being held in Cheongju, North Chungcheong Province.

New export contracts are also going smoothly, with 150 domestic companies participating in the event consulting with overseas buyers.

Reporter Lee Sung-woo went to the expo site.

[Reporter]
The exhibition hall is full of domestic cosmetics products.

There are a variety of products as well as representative cosmetics of each company.

Visitors and buyers who visit the exhibition hall go around the company booth and carefully examine the products one by one.

Companies promote their products as well as conduct customized consultations on the spot.

This is the Osong Cosmetics Beauty Industry Expo, where the largest cosmetics fair in Korea is being held.

Osong Expo is not just about promoting cosmetics by companies, but also allows you to see the overall industry trends at a glance.

[Kim Hong-sook / Chairman of Chungbuk Cosmetics Industry Association: In fact, Osong Cosmetics Expo is well known. It's the same in Korea, but overseas, when it comes to miscommunication, buyers are very interested in talking about the area....]

A total of 154 Korean cosmetics companies participated in the event.

Until now, the cosmetics industry has been struggling to export small and medium-sized companies, such as developing new markets, due to shrinking overseas markets.

As such, we are looking forward to the results of export contracts through this event, where 270 foreign buyers from China, Japan, and Vietnam also participated.

In particular, this year, Chungcheongbuk-do has also established a tour for overseas buyers to visit cosmetics manufacturing companies and tour attractions such as Cheongnamdae.

[Kim Young-hwan / Chungcheongbuk-do Governor: It's well known because these events have been going on for a long time, and many overseas buyers are here, so we hope there will be a lot of results this time as our companies are participating]

Chungcheongbuk-do decided to use the Osong Cosmetics & Beauty Expo as an opportunity to prepare a long-term development plan for the local cosmetics industry, not just a simple event.

I'm YTN's Lee Sungwoo.

Photographer
: Won-sik