"Ppiyak" Shin Yubin's effect is the best...bhc order '34 times' a month

Provided by bhc

Bhc Chicken, which selected Shin Yu-bin (20) as a model for table tennis, announced that the number of orders and users has increased significantly due to the promotion commemorating the 10th anniversary of the launch of the representative menu "Bburinkle."

As a result of bhc chicken's promotion of selling Prinkle at a price of 17,000 won 10 years ago by discounting it by 4,000 won since the 1st, the number of orders for Prinkle through its application (app) increased 34 times compared to the previous month in October.

According to bhc Chicken, sales of prinkle have grown more than 20 times compared to the same period last month, and the sales share of prinkle in its app has also risen nearly 20% from 33% in September to 52.1% in October.

The most sold products during the promotion period were Bburinkle, Bburinkle combo, and Bburinkle boneless.

With this promotion, the number of users using bhc chicken's app surged to about 500,000 (Oct. 1-20). This is more than three times higher than in September,

bhc Chicken cited the fact that it was the most popular Bburinkle on its menu as a success factor in this event, and that the discount was also higher than other promotions.

It was also analyzed that consumers' high interest in the 10th anniversary advertisement video with Shin Yu-bin, "People's Peep," led to the topic of promotion.

Reporter Park Sun-young of Digital News Team