"Gimbap Heaven" in Gimcheon, North Gyeongsang Province?The reverse idea has caught the generation of MZ.

A festival that started with a reverse idea..."Gimcheon = Kimbap Heaven?"

Overcoming low recognition...SNS 'fluttering' at the news of the festival

Festival theme 'Autumn Picnic'…All the famous gimbap restaurants nationwide

It also introduces gimbap using Gimcheon specialties such as black pork and plum.

[Anchor]
In the clear autumn weather, a unique gimbap-themed festival is being held in Gimcheon, North Gyeongsang Province.

It is said that the reverse idea aimed at the MZ generation, who first think of "Gimbap Heaven" after hearing the name Gimcheon, drew great attention on social media.

I'm connecting the reporter who is on the scene. Reporter Kim Geunwoo!

[Reporter]
Yes, we are at the Gimcheon Gimbap Festival.

[Anchor]
Actually, Gimcheon doesn't seem to have anything to do with gimbap, but how is the atmosphere on site?

[Reporter]
Yes, the festival site here is truly packed.

Visitors who came from all over the country after hearing the news on social media are enjoying a picnic while tasting gimbap.

This year's festival, which was held for the first time, literally began with a reverse idea.

When I think of Gimcheon, Gyeongsangbuk-do, I was worried about what young people would think of.

Since it was not a large population or a large city, it was less recognized by people living in other areas.

So when it comes to Gimcheon, many people think of 'Gimbap Heaven' first.

As a reverse idea, we decided to hold a festival under the theme of gimbap.

The reaction was explosive.

As soon as the festival was announced, it became a hot topic on social media as a unique festival, and so many visitors visited today.

Gimcheon City set the theme of the festival as a fall picnic.

When it comes to picnics, I think of gimbap naturally.

Famous gimbap restaurants from all over the country attended the event.

Gimbap using Gimcheon specialties such as walnuts, plums, and black pigs are also being introduced.

You can also taste a variety of snacks such as tteokbokki, sundae, and fried food that cannot be separated from kimbap.

You can also experience the games you enjoyed every picnic day, such as gimbap delivery game and handkerchief spinning.

In the competition where you make and present your own kimbap, 10 teams selected through the preliminary round will compete.

The winning gimbap can also be tasted at convenience stores nationwide.

The sky is high and horses gain weight, which is the season of heaven and high paralysis, and it is a weather where you can feel autumn.

It would be a good idea to go on a family picnic with delicious gimbap or snack.

So far, I'm Kim Geun-woo from YTN at the Gimcheon Gimbap Festival site.

Reporter for shooting
: Jeon Dae-woong