MZ is addicted to "Short-form"?The 'classical SNS' blog that pops up again.

[Anchor]
Short-length videos, so-called "shortforms," have long become popular content, but there is a very different flow among the recent MZ generation.Journalist Song Jae-in found out why 'classical SNS' and blogs that take a long time to write and watch

are resurfacing.

[Reporter]

"I think I use Instagram the most."

"I'm watching a lot of threads."

"Instagram."

"I'm only looking for information when searching for blogs."

What SNS do you use most often?

As a result of the survey, the SNS most frequently used by people in Korea was the emerging "short-form powerhouse" and Instagram.

He swept second place in the 40s and above and first place in the 30s and under,

There is also a very different trend of SNS consumption in the MZ generation under 30s than this 'short-form' trend.

Sun-kyung, a 29-year-old office worker, turns on her blog once a week to record her daily life.

Today's theme is the last trip to Jeju.

If you carefully edit and write a picture, expression, and punctuation mark, it often passes by for two hours.

[Shin Sun-kyung / Blogger in his 20s: It's also a time to observe how I spent my day.... I think I'm thinking of that time itself as a hobby.]

It's been three years since I've been writing such a long diary, and the blog is full of four seasons.

[Shin Sun-kyung / Blogger in his 20s] It was an opportunity to look back on how we spent our summer and how we spent our autumn....]

The charm of the blog Sun-kyung picked is that she can tell her story honestly and honestly without caring about the number of "likes."

[Shin Sun-kyung / Blogger in his 20s] I like the part where I can contain my thoughts and stories for a long time, and I think I post a lot of natural pictures. In the case of other SNS, if you use it to show your cool self....]

It was during the COVID-19 period, when the time alone increased, that the 2030 generation who fell into the blog, like Sun-kyung, began to stand out.

Despite slowing inflow of new users across SNS industry after end of pandemic

The number of blog users has steadily increased, which is estimated to have increased by 5% in September this year compared to the same period last year.

According to a survey, blogs are higher than TikTok or Instagram, which is focused on "short form" when considering the proportion of younger generations under 30 among users.

[Ha Jae-geun / Cultural Critic: There are many cases of fatigue in themselves because they pursue such interesting things as dopamine. So, on the other hand, there are people who fall into static content that is calm and can be consoled in their hearts....]

The younger generation that pays attention to long-breathing content on one side of the world,
The easing of restrictions on the length of posts on
old Twitter, X, and the launch of a new Instagram-oriented platform do not seem to have anything to do with this trend.

I'm Song Jaein of YTN.

a photographer for
; Jeong Tae-woo

Design;Park Yoo-dong, Lee Na-young