Why did Naples Matpia join hands with SK's nephew Choi Tae-won?

ⓒYonhap News Agency

Chef Kwon Sung-joon of "Napoli Matpia," who finally won Netflix's "Black and White Chef: The War of Cooking Classes," has joined hands with the third generation of chaebol to express his willingness to donate.

Chef Kwon Sung-joon said on his SNS, "We plan to donate and volunteer in various directions at the end of this year. I'm not a great person and I'm not a rich person, but I wanted to promote donations and spread my influence before this popularity, which I gained from the success of the broadcast, cooled down," he said, announcing the news of a collaboration project with Dolgodon Nation led by CEO Lee Seung-hwan.

Dolgodon Nation is a social cooperative founded by Lee Seung-hwan, the fifth cousin of Choi Tae-won, the only grandson of the late SK Group founder Choi Jong-gun and current chairman.

It is an IT-based donation platform that supports children and adolescents, women, the elderly, animals, and organizations related to the disabled by purchasing necessary items with donations raised.

Neapolitan Matfia SNS.

"We will continue our donation activities in various fields in the future, but this time, we are preparing a wide range of support for items such as feed and sand, as well as the cost of animal shelters and cat neutering, which I am most interested in," Chef Kwon said while releasing a photo taken with CEO Lee.

In addition, he added that he is also focusing on finding the most transparent and reasonably used donation destination.

Reporter Park Sun-young of Digital News Team