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[Start Briefing] Click on super low price... "I buy 13 clothes for 100,000 won and throw them away if I fail."

2024.11.13 AM 07:08
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On Wednesday, November 13th, the start briefing will begin.

First, the Dong-A Ilbo.

Will convenience stores become the king of offline distribution sales? The advance convenience store is closely chasing the top spot of the department store. Convenience stores have been ranked No. 1 in offline distribution since June. Since then, it has been at the top of the rankings for four consecutive months. In the meantime, sales in the third quarter surpassed department stores. What's the background? During the exceptionally hot and long summer, department store sales were slow and convenience stores continued to grow. Usually, sales at department stores rise from the third quarter when winter clothing sales begin, but this year, the hot day continued until October. Analysts say they did not enjoy the special sale of clothing in winter. On the other hand, convenience stores benefited from the sales of drinks and ice cream as the weather got hotter. If convenience stores are ahead in the fourth quarter, they will be the first in the distribution sector. Sales in the fourth quarter, the peak season for department stores, are expected to determine the main character of this year's offline distribution throne.

It's the next Kookmin Ilbo.

Where do you shop for clothes these days? It is said that clothes are expensive, but it is an exception for ultra-low priced platforms Ali, Temu, and Shine. They buy 13 clothes with 100,000 won and throw them away if they don't like it. Because it's so cheap, I buy it on a whim, and I think it's okay to fail some clothes. Contents such as 'Ali Gang' and 'Shine Gang' that buy clothes in large quantities on low-cost platforms and open packages are also flooding SNS. The problem is clothes that are thrown away without being chosen. The amount of lung clothing was 66,000 tons in 2018, but it has been more than 100,000 tons since three years ago. We can't leave this unattended. The fashion industry is trying to recycle clothes or utilize eco-friendly materials through secondhand transactions. France even banned fast fashion ads for the first time in the world. However, half of the 23 global fashion brands have increased their use of fossil fuel-based synthetic fibers. It's good to buy clothes according to the trend, but you also have to think about the impact on the environment. The newspaper also says that fast fashion regulations are needed.

This time, it's the Seoul Shimbun.

A miracle happened with a 1% survival rate. This is the news that a baby born with 260 grams in weight and the smallest in Korea has grown to 3.19 kilograms. He was discharged from the hospital after 198 days and returned home healthy. The name of the baby born as an ultra-small premature baby is Yerang. The picture on the left is from April, when Yerang was on a ventilator in the neonatal intensive care unit. On the right is last September, when I got well treated and recovered my health. Looking at the focus book in the neonatal room and it's really lovely. Yerang was born by caesarean section at 25 weeks of pregnancy. Every moment was a crisis, even though I was born in a difficult way, I was stuck in a toilet. Even adults received high-intensity treatment that was difficult to handle, but now they can breathe without the help of mechanical devices. It is called the 'Ilwon-dong Tiger' because of its lively energy now. The dedication and love of the medical staff and parents literally created a miracle. I hope and cheer for Yerang to grow up healthy and well in the future.

Next, Kyunghyang Shinmun.There are a lot of people who say, "I think I'm floundering because I'm into short form" and "I think I'm addicted to dopamine", right? But can we put this on our own responsibility? AI companies that create algorithms are moving to solve the problem. A news agency has published a study on "digital dependence." Based on this, we launched a campaign to awaken the awareness of dopamine addiction. This means that telecommunication companies are promoting 'less use of smartphones'. I'm showing you a self-diagnosis table to see if I'm too dependent on digital. A score of 26 or less is a general user group, and a score of 27 to 40 is a potential risk user group. A score of 41 or higher is a high-risk group. When I tried it, I almost got into the potential risk user group with a score of 26. The higher the risk group, the greater the tendency to watch short and stimulating videos. Violence, sensationality, and speculation were all high. For the high-risk group, watching AI-recommended videos had a negative impact on offline activities. In addition, psychologically, the high-risk group has lower self-esteem and logical problem-solving ability than other groups. Dopamine addiction is spreading as companies design addiction, and consumers fall into the infinite confines of customized video recommendations. Already in the United States and Europe, AI algorithms have been regulated at the national level. Related bills have been proposed one after another in Korea.

Let's look at the last article. Have you heard Cho Yong-pil's new album and new song,

? After the release of the 20th full-length album last month, "Joyoung-pil syndrome" has been blowing. Shall we read some of the lyrics? Believe me now even if you say you're tired or not on this road. The weight of life pressed over my shoulder, that was also my choice. It's a song that conveys this warm sympathy and comfort message. The title song "It's Okay to Do" is very popular, giving comfort to the youth with exciting melodies and warm lyrics. I'm a retaker and I'm going to take it in the morning. I'm crying listening to the song after quitting my job. I played a song to a friend who was frustrated that life had failed and told him to believe in himself. And so on, among the 2030 generation, there are many reactions that they especially sympathize. Other songs in the album are also filled with genres that the younger generation likes, such as rock, electronic, and ballads. The tour concert will be held from the 23rd. There are also comments such as, "Let's take your mom and grandmother along with the three generations." Wednesday, the turning point of the week, I will cheer for all of you who will continue to live hard today.

I looked at the newspaper on the morning of November 13th.

This has been the start briefing.



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