Yoo Jae-seok, who uses it trustfully, New Jeans in his teens, Son Heung-min in his 60s...Consumer Loved Advertising Models

Photo courtesy = Korea Broadcasting Advertising Promotion Corporation

Ten advertising models preferred by consumers have been unveiled. Comedian Yoo Jae-seok was the No. 1 commercial model selected by most consumers.

The Korea Broadcasting Advertising Promotion Corporation (Kobaco) announced today (18th) the results of a celebrity preference survey of 2,000 consumers through broadcasting and advertising this year.

Among them, according to the ranking of the top 10 preferred advertising models by generation, teenagers picked Newzins, actors in their 40s and soccer player Son Heung-min in their 60s as the most preferred advertising models. Among consumers in their 20s and 30s and 50s, Yoo Jae-seok ranked first.

Singer IU ranked second in the previous generation ranking, while singer-actress Cha Eun-woo and former figure skater Kim Yu-na also settled at the top.

Kim Soo-hyun and Kim Ji-won, who worked with tvN's "Queen of Tears," were selected as the most loved actors this year. Kim Tae-ri was selected as the actor he wanted to see the most in 2025. Yoo Jae-seok won the first place in the surveys of

'2024 entertainment/cultural performers who want to watch in real time" and "2025 entertainment/cultural performers." After that, Jongwon Baek and Jeon Hyun-moo followed.

The survey was conducted online from the 14th to the 18th of last month on 2,000 men and women aged 14 to 69 across the country, with a sampling error of ±2.2%p at a 95% confidence level.