[Chungbuk] North Chungcheong Province 'Unexpectedly Ugly Kimchi' cumulative sales exceed 1,000 tons

The cumulative sales of its own kimchi brand, "Unusual Kimchi," which was registered as a trademark by Chungcheongbuk-do, exceeded 1,000 tons.

Ugly kimchi is a product using cabbage that farmers have not given up harvesting or found a market due to plunging prices, and it was launched in 2022 and has accumulated sales of 1,128 tons so far.

In addition to ugly kimchi, Chungcheongbuk-do sells apples and cucumbers that have been hit by hail under the "somehow ugly" brand.

Kim Young-hwan, the governor of North Chungcheong Province, said, "Naughty Kimchi made with creative imagination is a representative innovation project in North Chungcheong Province."