[Green] Christmas flower 'Domestic Poinsettia' market share exceeds 50%

Domestic Poinsettia Breeds Record 51.1% Supply Rate This Year

Higher productivity than imported varieties and one-tenth of royalty

Pink 'Sugar Ball' and light yellow 'Green Star' are also popular.

[Anchor]
Poinsettia is the representative decorative flower of Christmas.

Recently, domestic varieties have exceeded half of their market share in recognition of their quality and price competitiveness.

This is reporter Choi Ki-sung.

[Reporter]
It is a flower poinsettia characterized by red leaves through green leaves.

It is a flower crop mainly used for Christmas decorations, and the flower, which is native to Mexico, turns red in its leaves as it spends less time in the sun.

The domestic Poinsettian variety "Flame" had a market penetration rate of only 23.6% in 2017, but its penetration rate exceeded 51% this year.

[Hayeon / Flower shop CEO: The color and shape are not inferior to foreign varieties, so the response from consumers is good. And you like it because you can see it longer than anything else when you leave it indoors.]


The leaf color takes 7 weeks, which is shorter than the imported variety, which takes up to 12 weeks, and the variety usage fee 'royalty' is one-tenth that of foreign varieties.

[Lee So-jung / Representative of Poinsettia Farmhouse: Since farmers cut costs in terms of royalties, it has a big advantage that they can cut costs and cut prices in terms of price when consumers receive it]

As consumer tastes become more diverse, different varieties such as pink 'Sugar Ball' and light yellow 'Green Star' are also popular.

[Jeong Hyun-hwan / Flower researcher at Rural Development Administration: We think that developing and distributing such varieties will help farmers' income in the future and increase consumer satisfaction as well]The Rural Development Administration, which developed

Flame', recently said that high temperatures caused by abnormal climate are adversely affecting Poinsettia growth and is also developing high-temperature adaptation varieties.

This is YTN Choi Ki Sung.

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video: Jang Myung-ho
Video cooperation: Rural Development Administration