Kobako "In the new year, affordable consumption increases, buying only what you need."

In the new year, it is predicted that practical and affordable consumption of experiencing and purchasing necessary items will increase.

Kobaco, the Korea Broadcasting Advertising Promotion Agency, announced the "2025 New Year's Consumption Trend Outlook," which surveyed 2,000 consumers aged 14 to 69 across the country.

According to the survey, 34.7% of the products and services likely to consume more in the new year were travel, followed by 29.6% for pharmaceutical and health functional foods and 27.3% for finance.

In particular, 80.7% said they buy only what they need and refrain from buying unnecessary items as much as possible, and 89.7% said they prefer practical consumption rather than what they seem.

In addition, 87.4% of those surveyed said environmental problems were serious due to climate change, and 62.4% said they were willing to pay more to buy environmentally sustainable products.