"I've been waiting for you, Squid Game"... K-Content Special Target is a distributor.

[Anchor]
As the Netflix series Squid Game Season 2 has been unveiled, the distribution industry has been actively marketing by launching collaborative products.Attention is focusing on whether it will serve as an opportunity to boost consumer sentiment, which has shrunk due to the high price of

and the impeachment.

I'm reporter Hwang Bo Hye-kyung.

[Reporter]
Do you want to participate in the
" game?Press the "

'O,X' button to start the first game.

If you find the same food as the picture within the time limit and put it in a box, it passes!

Convenience stores have been transformed into a game experience space in time for the release of season 2 of "Squid Game," Netflix's most popular movie.

[Kim Ye-jin / Junghwa-dong, Seoul: I thought it would be difficult, but I'm proud that I succeeded all at once. I happened to see it yesterday. Season 2....]

Like a participant, they wear green training clothes and take a certification photo on the bed of the camp.

From T-shirts to limited-edition figures, domestic department stores have also gained popularity by introducing more than 300 collaborative products.

[An Tae-wan / Banghak-dong, Seoul: Squid Game is so popular that I came to buy a figure because I thought it would be rare.]

The food industry, plagued by sluggish domestic demand, is eyeing K-content as a golden opportunity to capture consumers around the world.

In fact, Netflix's intellectual property partnership products topped the list with $2 million in exports from a domestic retailer this year.

Some food companies have launched squid game collaboration products such as frozen gimbap and seaweed snacks in 14 countries, including the United States and Europe.

[Chris / Australian tourist: (Squid Game) I really enjoyed watching it when the first season came out, and I'm looking forward to watching it again this season when I go back to Australia.]

Attention is focusing on whether the distribution industry strategy using popular K-content, from Netflix entertainment "Black and White Cook" to squid games, will be a trick to boost consumer sentiment.

I'm YTN Hwang Bo Hye-kyung.

Reporter for shooting
: Yoo Jun-seok
Design: Jung Eun-ok