[Economy Pick] "Open Running" in the fall.

[Anchor]
This is the third topic.Season of

'Learning'Open Running!'
in fallDid reporter Hwang Bo-hye-kyung
also play herself?

[Reporter]
Yes, it's a campaign to run on Gyeongbokgung Dulle-gil,

I ran with you.

Sales of related products are also increasing as the popularity of running increases in cool weather.

In the first two weeks of this month, running shoes transactions on domestic fashion platforms have increased more than six-fold compared to the same period last year.

Even to buy popular running shoes, you have to do so-called "open run."

I went to an editing shop specializing in running in Seongsu-dong, Seoul,
People were lining up in front of the store even though it was the morning of
weekdays.

[Anchor]
Especially among the 20s and 30s, does it feel like running has become a culture?

[Reporter]
Yes, the 'running crew', where several people gather to work out together, is a representative example.

We usually gather in the evening after work and run around the local park.
Although it does not cost a lot of
preparations, the 2030 generation is emerging as the mainstay of the consumption of running goods due to its strong characteristics to reveal its own personality.

Domestic department stores' sales of sports shoes in their 20s and 30s increased by 44% last month from a year ago, surpassing the overall sales growth rate.

Let's listen to consumers in their 20s.

[Oh Soo-ji / Majang-dong, Seoul: It's been 2 months since I started running. I used to wear running shoes at home, but now I want to run more properly, and I want to wear something prettier, so I came to the store today]

For this reason, sports companies and distribution industries are also paying attention to runners in their 20s and 30s.

There is a trend of opening a temporary running shoe store in Seongsu-dong, turning existing stores into running specialty stores, and increasing the number of overseas running shoe brands.