Jeong Eui-sun and Akio "Mobility Future"...Lee Jaeyong also has a seat. [Anchor Report]

This is the WRC game, the World Rally Championship, which glides narrowly while blowing dirt on a narrow unpaved road.

Hyundai Motor's World Rally Team won its fifth championship of the 2024 season in this month's "Central Europe" rally.

Since its first participation in the WRC in 1998, Hyundai Motor has recently promoted its high-performance vehicle, the N brand.

Furthermore, Hyundai has expressed its intention to participate in the Le Mans 24 with a hybrid car from luxury brand Genesis.

Le Mans 24, which celebrated its 100th anniversary last year, is the world's most prestigious race held in Le Mans, France, and is the fastest race to compete for cars while holding out well while running nonstop 24 hours a day.

Not only Hyundai Motor but also numerous automakers are investing in high-performance cars and races, but it is not an efficient choice in terms of sales.

According to Hyundai Motor's high-performance N brand performance, it sold 105,000 units worldwide until August.The difference is clear compared to the sales of more than 110,000 units of the Grandeur, a luxury sedan

, in Korea alone last year.

Nevertheless, why is the automotive industry so focused on high-performance cars and races?

Hyundai Motor Group Chairman Chung Eui-sun mentioned that developing high-performance cars is essential to incorporate technologies obtained from high-performance cars into regular cars.

Toyota Motor Corp., the world's top car seller, has been emphasizing the importance of racing early on, entering Le Mans 24 in 1980 following the Australian Rally in 1957.

Hyundai Motor Group Chairman Chung Eui-sun and Toyota Group Chairman Akio appeared together at the auto stadium.