"The Biggest Shopping Season in the U.S. Opens"...Psychological warfare is also "Ppengpeng".

[Anchor]
This year, 183 million people are expected to spend $1 trillion in the U.S. from Thanksgiving to the 2nd of next month, making it the biggest shopping season ever.

There is also a fierce psychological battle between consumers, who have become cautious because of inflation, and companies trying to open their wallets.

I'm correspondent Lee Seung-yoon from New York.

[Reporter]
A super-sized turkey appears at a department store in New York, USA, catching the eye.

Shoppers are already looking excited.

[Avery / American Shopper: I'm going to go to a Times Square store and buy gifts for my family and friends.]

[Brandon / American shopper] I'm thinking of buying a good necklace. I can also buy a watch or wallet for my wife.]

Thanksgiving in the U.S., where most companies hold discount events, is expected to hit a record high this year.

More than 183 million people plan to spend $1 trillion on shopping from Thanksgiving to the 2nd of next month, according to a survey by the Federation of U.S. Retailers.

The travel industry will continue with more discounted products the day after Cyber Monday, the first Monday immediately after Black Friday.

[Hayley Berg / U.S. travel booking services economist: It's the best day to get good discounts on flights, hotels and even rental cars during the post-Thanksgiving shopping period.]

But American consumers have become very cautious.

Sales at discount stores for daily necessities such as groceries increased, but selective consumer goods stores such as clothing struggled.

The Consumer Confidence Index, which measures the level of economic confidence among U.S. consumers, fell for the third straight month to 102.6 in October.

In a situation where perceived prices are high, it is interpreted as being cautious about consumption as well as economic outlook.

This week during Thanksgiving and Black Friday, the day after, there will be a more intense psychological battle than ever between U.S. retailers trying to open shoppers' wallets and increasingly cautious consumers.

I'm YTN's Lee Seungyoon from New York.

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