[Focus Y] Dragging Joo Byung-jin and pushing Kim Chang-ok...tvN Story, 4060 Customized Strategy worked.

tvN Story is attracting attention as a successful channel strategy in the multi-platform era.

tvN Story has strengthened content mainly consumed by middle-aged people, unlike existing cable channels, targeting 4564 households. It is still an advantageous audience for securing stable ratings due to high demand for TVs and high loyalty.

tvN Story is focusing on producing programs that contain stories and emotions that they can sympathize with. It is drawing sympathy between generations with materials that stimulate nostalgia, such as legendary stars and reinterpretation of popular programs in the past, such as "Chairman's People", "Can I Love Now", and "Kim Chang-ok Show 3".

{The Chairman's People' combines modern elements while shedding new light on popular programs and cast members of the past, providing both memories and freshness. Kang Boo-ja, Lee Hyo-chun, Yoon Si-neul, In-soon, and Lee Min-woo, as well as the reunion of the main characters of the national drama "The Country Diary," such as Choi Bul-am and Kim Hye-ja, were welcomed. The reinterpretation of the stars of memories and masterpieces drew attention not only from the middle-aged but also from various generations.

"Can I Love Now," which was launched on the 4th, is also attracting attention from the beginning of the broadcast. Joo Byung-jin became a big topic after returning to entertainment in eight years, and his serious and emotional appearance attracted viewers' attention. Park So-hyun, who is considered a representative player of the Gold Miss, also drew attention with her sincere look in search of love.

{Can I Love Now?} highlighted the human charm of the cast through the process of finding new love for those who have been away from love for a long time. It depicted the cast who have lived in solitude changing through love, differentiating them from existing love entertainment shows, and deeply sympathizing with viewers and touching them.

This also reached the younger generation with freshness. "Can I Love Now" ranked No. 1 in YouTube's soaring popularity video. YouTube clip videos also have more than 2 million views, and there are several videos that have more than 1 million views. Since each episode aired, it has been proving its popularity by recording the top of the entertainment news rankings.

In addition to entertainment shows, it has secured a diverse audience by producing liberal arts programs such as "Unmade Korean History" and "Kim Chang-ok Show." Based on this, it is not just an entertainment channel, but a channel that provides sensitivity and knowledge together.

In particular, the steady popular program 'Kim Chang-ok Show 3' has also returned to the original tvN Story, creating synergy with the channel. At the time of its first broadcast on September 17, it recorded the highest viewership among the original tvN STORY programs aired this year with a maximum viewership of 2.1% for households in the metropolitan area and 2% for households nationwide.

{Kim Chang-ok Show 3' introduces various cases based on realistic topics such as family, social, and personal concerns and gives viewers fun and lessons. It is loved by a wide range of age groups by providing fun and information at the same time, breaking away from the existing rigid lecture format. In particular, host Kim Chang-ok is deeply sympathetic by presenting realistic comfort and solutions based on his unique humor and warm communication style.

As such, tvN Story is showing successful niche targeting through differentiated strategies centered on the middle-aged and content that stimulates their emotions. Popular content has increased the accessibility of channels by allowing them to watch through TV and OTT (TVing), which is in line with content consumption trends and is driving channel growth. This is why tvN Story is drawing attention as a leader in the future middle-aged content market.

Park Sang-hyuk, head of CJ ENM's channel business division, said, "tvN story will secure anchor content and develop a solid channel competitiveness next year."

[Photo = tvN story]

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