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Lee Jae-yong's decision to mention Samsung's crisis...When I opened it, the "knot" came out. [This is the news]

2024.11.29 PM 04:40
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Samsung Electronics, which has been pressed with "50,000 electronics" due to repeated poor performances, has started to appoint executives following the presidential appointment, but analysts say it will not be enough to restore market trust due to the lack of accountability.

On the 29th, Samsung Electronics promoted a total of 137 executives, including 35 vice presidents, 92 presidents, and 10 masters, by conducting regular executive appointments for vice presidents, vice presidents, fellows, and masters in 2025. This is a similar amount of promotion to last year.

Regarding the personnel, Samsung Electronics evaluated, "We have laid the foundation for accelerating future growth by promoting a number of excellent personnel who have proven their capabilities in the next new technology field, including leaders in software development."

He also explained, "We boldly selected executives in their 30s and vice presidents in their 40s to expand the candidate group for future managers and continue to select female and foreign leaders."

Earlier on the 28th, Samsung retained key management, including Vice Chairman Chung Hyun-ho, the "second-in-command," in the personnel appointment of its presidents.

Chung Hyun-ho, head of the Business Support Task Force (TF), Han Jong-hee, head of the Device Experience (DX) division, and Jeon Young-hyun, head of the Semiconductor (DS) division, all remained in place, and the personnel responsible were limited to individual business managers in the semiconductor sector.

Following Samsung Electronics' poor performance in October, Vice Chairman Jeon Young-hyun issued an unusual direct apology message, Chairman Lee Jae-yong also expressed his will to "overcome the difficult situation and take a step forward" in court on the 25th, and a major personnel reshuffle was expected, but in fact, it was close to maintaining the status quo.

It seems difficult for Samsung Electronics, which has been embroiled in rumors of a crisis, with foreign investors selling 20 trillion won in three months, to regain confidence in the market with this personnel appointment.

Reflecting this, Samsung Electronics' stock price closed at 54,200 won on the 29th, down 2.34% from the previous day.

The market predicts that Samsung Electronics' stock price rebound will not be easy due to concerns that the Biden administration will announce additional regulations related to semiconductors next week.

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