"Movie dorm" and transformed into an instructor..."Let's get closer to our fans".

[Anchor]
The way K-pop singers promote themselves or their albums is becoming more colorful day by day.

Various attempts are being made, such as transforming into an instructor or decorating the shared accommodation as a place in the music video to reach out to fans more.

I'm reporter Lee Kyung-guk.

[Reporter]
The music video for SEVENTEEN's song "LOVE, MONEY, FAME" released last month.

The space where member Jeonghan is in the video, emotional lighting and props stand out.

However, a shared accommodation in Gangnam-gu, Seoul, has turned into a space in the music video.We reproduced

households, as well as cups, pens, and details on the table.

To celebrate the release of the album, SEVENTEEN created a space in the music video.

A total of seven teams, one team a day, were able to reserve and use the actual accommodation, and more than 40,000 fans gathered.

The eldest member of BTS also entertained fans with a fresh plan.

After receiving YouTube content recommendations directly from fans, he actually appeared on the show.

[Jonathan / YouTube's "Neighborhood Star K": I think there's a different reason why we chose "Dong-Sketchup" amid a flood of content, but why....]

[BTS Jin / YouTube's "Neighborhood Star K" : It was on the list that fans wanted. Let's take a look at Nathan one more time..]

Solar from the group Mamamoo presented a new type of concert.

We held a 'talk concert' that put weight on communication with fans, not a performance.

I asked what they wanted to hear in advance and communicated with the fans for more than two hours through the concert, and the response continued.

[Solar / Singer: I'm a storyteller in the group, so I like talking and stuff...]. I started off jokingly while communicating with the fans, but I became more serious.]

John Park, who returned with his first full-length album in 11 years, became an Internet lecturer and stood in front of the blackboard.

He kindly explained the story of the new song by drawing a diagram,

The lyrics of the song written in English were directly interpreted one by one, increasing the fans' immersion in the song.

[John Park / Singer: First line of the lyrics] I threw your things out the window. Out the window, out of the window. It's a very violent expression.]

While teaser content disclosure and pop-up stores have become universal promotional methods, efforts are being made to differentiate by increasing the participation of fans.

[Kim Doheon / Popular music critic: The promotion method is very uniform. As a result, it's really not easy to make a difference, but by breaking down the hierarchical relationship, you can create a more friendly impression and even higher engagement rates....]

A fandom that goes beyond just those who enjoy it and is now acting as a leading consumer.

Various efforts by agencies and artists to get close to them are also expected to continue.

This is YTN Lee Kyung-guk.