International Food Fair "K-Food has a strong presence and is innovative"

[Anchor]
The world's largest food fair was held in Paris, France, where you can see the flow of the international food industry at a glance.

K-Food also showed its full appeal by standing shoulder to shoulder with more than 7,000 food companies around the world.

Reporter Jung Ji-yoon delivers an exhibition that promoted the flavor and value of Korean food.

[Reporter]
Long lines are lined up to taste the soft chicken in samgyetang filled with the scent of herbal medicine.

The crab and shrimp sauce products introduced for the first time in France were also so popular that they sold out in a short time with their unique flavor.

[Kang Pureum / Crab marinated / Shrimp marinade company official: I think Korean traditional pastes are actually hard to solve in Europe. However, I have expectations that I want to let them know little by little while continuously solving this type of paste for a long time.]

This is the world's largest food fair, SIAL site, held in Paris, France.

More than 7,000 companies participated in the fair, where you can see the global food market at a glance.

Among them, Korean food was so popular that 14 products were selected in the 'Innovation Award' category.

In particular, 'Green Leaf Kimchi' using cabbage outer leaves made a strong impression by winning the Grand Prix, the highest award, in recognition of its creativity and environment-friendly value.

[Baek Seung-jin / Company representative: K-food has been a trend for a few years, and global consumers' understanding of Korean food has increased a lot, but I think the quality, nutritional and excellent distinction of Korean traditional food, kimchi, has been recognized globally this time, which was a good opportunity to promote Korea to the world as a Korean.]

The Korea Agro-Fisheries & Food Trade Corporation has also worked hard to promote the charm of Korean food, which combines tradition and innovation, to the European market using kimchi, pastes, and processed rice foods.

[Nam Sang-hee / aT Paris branch manager: Europe was so low in recognition that it was almost barren of Korean food. Through ten years of steady marketing businesses (the recognition has increased so much), buyers are now looking for products from China, Japan, and other Korea, not Asian foods.]

The SIAL fair was a meaningful opportunity to re-examine the position of Korean food in the global food market.

K-food, which proudly occupies a place at the table of people around the world, is preparing for another emergency.

I'm Jung Jiyoon from YTN World in Paris, France.